If line filling is overdone it could result in ________ and customer confusion.
A) manufacturing inefficiencies
B) just noticeable difference
C) self-cannibalization
D) self-sacrifice
E) sales paralysis

Question

Quizplus · Accepted Answer

Self-cannibalization occurs when the introduction of a new product line or item cannibalizes the sales of existing products, resulting in overall lower revenue and profitability for the company. Overdoing line filling can lead to self-cannibalization and customer confusion, as customers may struggle to differentiate between the numerous similar offerings.

If Line Filling Is Overdone It Could Result in ________