McDonald's restaurants inside Walmarts and Starbucks inside Chapters are examples of ________ whose main advantages are that the products can or may be convincingly positioned by virtue of the associated brands.
A) partner branding
B) cooperative marketing
C) co-branding
D) ingredient branding
E) retail co-branding

Question

Quizplus · Accepted Answer

Retail co-branding refers to the collaboration between two retailers or a retailer and a brand where they share space or resources. McDonald's inside Walmart and Starbucks inside Chapters are both examples of retail co-branding, as they are two separate brands sharing the same space and resources within another retailer's store. The main advantage of retail co-branding is that the products can be positioned effectively due to the association with well-known and respected brands.

McDonald's Restaurants Inside Walmarts and Starbucks Inside Chapters Are Examples