Because services are generally high in experience and credence qualities, there is more risk in purchase.

Question

Quizplus · Accepted Answer

Services are often intangible and subjective, making it difficult for consumers to assess their quality before purchasing. Additionally, services can sometimes involve complex processes or specialized knowledge, leading to greater uncertainty and risk for the consumer. Therefore, services are generally considered to have higher levels of experience and credence qualities, which in turn increase the likelihood of purchase risk.

Because Services Are Generally High in Experience and Credence Qualities