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Manufacturers' of Equipment Have to Provide Product Support Services

Question 145

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Manufacturers' of equipment have to provide product support services. Product support services are becoming a major battleground for competitive advantages. Firms that provide high-quality service outperform their less-service orientated competitors. In service support programs, customers generally have three specific worries. Please list these three worries and briefly explain each.

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These are:(1)Customers worry about the r...

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