In recent years, companies have adopted ________ where they try to win loyal customers by charging a fairly low price for a high-quality offering.
A) everyday low pricing
B) quantity discounts
C) high-low pricing
D) value pricing
E) EDLP

Question

Quizplus · Accepted Answer

Value pricing refers to a pricing strategy where companies offer high-quality products at a fair, low price to attract and retain loyal customers. This approach focuses on delivering value to customers rather than trying to charge the highest possible price.

In Recent Years, Companies Have Adopted ________ Where They Try