One of the traps of instituting a price decrease is when that low price buys market share in the short term. The same customers will shift to any lower-priced product that may come along. This trap is called
A) low-quality trap.
B) shallow-pockets trap.
C) fragile-market-share trap.
D) low price trap.
E) market loyalty trap.

Question

Quizplus · Accepted Answer

This trap is called the fragile-market-share trap because it highlights the risk of gaining market share through low pricing, which can be easily lost if competitors offer even lower prices, indicating that the loyalty of customers gained through low prices is fragile and not deeply rooted in brand loyalty or product quality.

One of the Traps of Instituting a Price Decrease Is