Customers are less price sensitive to low-cost items or items they buy infrequently.

Name: Customers are less price sensitive to low-cost items or items they buy infrequently.
Brand: Quizplus
Rating: 4.9 (35 reviews)

Question

Quizplus · Accepted Answer

Customers tend to be less price sensitive to low-cost items because the absolute savings on cheaper items are smaller, making them less motivated to search for alternatives. Similarly, for items they buy infrequently, the effort to find a cheaper option outweighs the perceived benefit, leading to lower price sensitivity.

Customers Are Less Price Sensitive to Low-Cost Items or Items