Executives complain that pricing is a big headache. Many companies determine their costs then add the industry's traditional margin. Your firm decides to use price as a "strategic tool" in the marketing mix. What is it that your firm needs to do to be able to use price as a "strategic tool"?

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The Answer of Executives complain that pricing is a big headache. Many companies determine their costs then add the industry's traditional margin. Your firm decides to use price as a "strategic tool" in the marketing mix. What is it that your firm needs to do to be able to use price as a "strategic tool"?

Executives Complain That Pricing Is a Big Headache