Companies must allocate the marketing communications budget over the eight major modes of communication advertising, sales promotion, public relations and publicity, events and experiences, interactive marketing, word-of-mouth marketing, and ________.

Question

Quizplus · Accepted Answer

The eight major modes of communication are advertising, sales promotion, public relations and publicity, events and experiences, interactive marketing, word-of-mouth marketing, direct marketing, and personal selling. Option C, direct marketing, is the missing mode of communication in the list given in the question. Therefore, the best choice is C.

Companies Must Allocate the Marketing Communications Budget Over the Eight