Direct marketers seek a measurable response, typically a customer order. This is sometimes called
A) direct-access marketing.
B) direct-order marketing.
C) first time ordering.
D) benchmarking.
E) direct marketing.
Correct Answer:
Verified
Q9: Direct-mail prospects can be identified on the
Q10: Market demassification has resulted in
A) a reduction
Q11: Suppose only 2 percent of the prospects
Q12: You have identified those customers who have
Q13: Direct marketing permits the _ of alternative
Q15: Direct marketing is the use of consumer-direct
Q16: An objective of a direct-mail campaign is
Q17: Your company uses direct marketing to reach
Q18: Which of the following is a major
Q19: The catalog you receive from a large
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