Muriel wishes to purchase Adidas running shoes because her friend Yasmine speaks so highly of the brand. Yasmine has exerted ________ influence on Muriel's purchase decision.

Question

Quizplus · Accepted Answer

Yasmine's high regard for the Adidas brand and her recommendation to Muriel is an example of personal influence, where an individual's opinions or actions directly affect another's decisions or preferences.

Muriel Wishes to Purchase Adidas Running Shoes Because Her Friend