Exxon used the slogan "Put a tiger in your tank" across countries with minor variations and gained international recognition. This is an example of
A) strategy formulation.
B) implementation.
C) functional analysis.
D) communication adaptation.
E) dual adaptation.

Question

Quizplus · Accepted Answer

The slogan "Put a tiger in your tank" used by Exxon with minor variations across different countries is an example of communication adaptation, where a core message is tailored to fit local languages or cultural nuances while maintaining its original intent.

Exxon Used the Slogan "Put a Tiger in Your Tank