Modern marketing departments may be organized in a number of different, sometimes, overlapping ways by
A) customer, by brand, by geography, by territory.
B) design, by brand, by product, by territory, by matrix.
C) function, by brand, by product group, by customer, by matrix.
D) functionally, geographically, by product or brand, by market, in a matrix.
E) matrix, by brand, by function, by geography, by customer.
Correct Answer:
Verified
Q17: The role of marketing in the organization
Q18: Designing the organization and setting up processes
Q19: A company selling in a national market
Q20: Several companies are new adding _ to
Q21: When customers fall into different user groups
Q23: A national sales manager supervises four regional
Q24: _ is when the marketing activity is
Q25: Companies that produce many products flowing into
Q26: You are the brand/product manager for a
Q27: Product and brand management is sometimes characterized
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents