A commercial real estate developer makes retail placement decisions based on his perception of a certain ethnic group's concern with price over style. The developer is using ______.

Question

Quizplus · Accepted Answer

The developer is using a stereotype, which is a fixed, overgeneralized belief about a particular group or class of people. In this case, the belief about the ethnic group's concern with price over style is a stereotype, not based on comprehensive research or economic theory.

A Commercial Real Estate Developer Makes Retail Placement Decisions Based