Suppose your company is going to buy a new copier because you want one that will improve your productivity by automatically stapling documents. When a salesperson gets your agreement that his/her product will increase productivity because it staples automatically, a ____ has been identified.
A) potential benefit
B) confirmed benefit
C) value-source-component (VSC)
D) value story
E) None of the above.

Question

Quizplus · Accepted Answer

A confirmed benefit is when a feature of a product is acknowledged by the buyer as something that will provide value or improve productivity, such as the automatic stapling feature in this scenario.

Suppose Your Company Is Going to Buy a New Copier