When peer pressure may be involved, campaign designers are encouraged to do all of the following EXCEPT:
A) Target social networks
B) Avoid relying solely on norming messages
C) Emphasize injunctive norms rather than descriptive norms
D) Correct misperceptions

Question

Quizplus · Accepted Answer

Research suggests that campaign designers should correct misperceptions about descriptive norms, emphasize descriptive and injunctive norms, target social networks, and avoid rely solely on norming messages.

When Peer Pressure May Be Involved, Campaign Designers Are Encouraged