What is framing?
A) Helping consumers start the choice process by helping them focus on one product attribute
B) How consumers judge something based on how similar it is to some stereotypical case
C) The perspective from which the consumer considers the decision
D) When consumers judge the likelihood of something happening based on how easy it is to remember similar events

Question

Quizplus · Accepted Answer

Framing refers to the perspective or context from which a consumer considers a decision, influencing how they perceive and evaluate information.

What Is Framing