Of all the media available for direct response advertising, direct mail can be the most selective and offers the most potential for personalization.
Correct Answer:
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Q17: Direct mail costs usually include _.
A)postage fees
B)computer
Q18: According to your text, _ are not
Q19: The typical response from takeone rack inserts
Q20: _ is not among the disadvantages of
Q21: Magazine direct response copy starts with a
Q23: Catalogs have become less vital and are
Q24: Direct mail is relatively inexpensive compared to
Q25: Postcards are the most read type of
Q26: ROP advertisements commonly have higher rates in
Q27: An Ad Note is a small sticker
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