The advertising value equivalent (AVE) is no longer an adequate measure of PR success.
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Q27: Effective evaluation of PR boils down to
Q28: PR efforts may be worthy but they
Q29: In PR measurement, outputs and outcomes are
Q30: If you wanted to determine how many
Q31: Findings from a focus group can be
Q33: Analytics represent an integrated approach to collecting
Q34: Market analytics and people analytics essentially measure
Q35: Analytics refers to past events, while analysis
Q36: The Public Relations Society of America (PRSA)
Q37: Even when you can't measure what you
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