You Are Marketing Kayaks for a Major Outdoor Gear Manufacturer

You are marketing kayaks for a major outdoor gear manufacturer. Your campaign focuses on the rugged dependability of the brand and how this watercraft can take you to new heights of enjoyment and adventure. You are attempting to ______.

A) engage the consumer on a deeper lever through a brand connection
B) manipulate the consumer in an unethical manner through imagery
C) promote your product using strategic communications techniques
D) divert the consumer away from key factors in their purchase decision