Rodrigo wanted to buy his wife a pearl necklace for her birthday. Murphy's Jewelry had a necklace he liked for $139, but he bought the same necklace at Pearls for Her. This pearl necklace was originally $173.75, but was on sale for 20% off, which reduced the price to $139. He was very pleased with the bargain he got. Rodrigo is subject to

Question

Quizplus · Accepted Answer

Rodrigo is subject to a framing bias because he perceives the necklace as a better deal or bargain at Pearls for Her due to the discount presented, even though the final price is the same as at Murphy's Jewelry. This bias influences his perception based on how the price information is framed or presented, rather than on the actual value of the necklace.

Rodrigo Wanted to Buy His Wife a Pearl Necklace for Her