N-joi Ice Cream was facing competition to their flagship brand of "black currant ice cream".The competitor began offering three varieties of "black currant ice cream." N-joi decided to counter the threat by introducing five new varieties of ice creams.Which competitive strategy is N-joi implementing?
A) cost leadership
B) product differentiation
C) cost differentiation in the segment
D) service focus

Question

Quizplus · Accepted Answer

N-joi is implementing a product differentiation strategy by introducing five new varieties of ice cream to counter the competition's three varieties of black currant ice cream. This strategy aims to make the brand's products stand out from the competition by offering unique features or benefits.

N-Joi Ice Cream Was Facing Competition to Their Flagship Brand