Kentucky Fried Chicken (KFC) stores now exist in Shanghai, China's largest city, and Beijing, its second major city. Soon, other KFC stores will open in other Chinese cities and towns that are smaller in size in a decreasing order. What type of diffusion does this process illustrate?

Question

Quizplus · Accepted Answer

Hierarchical diffusion is illustrated by the process of KFC stores first opening in major cities like Shanghai and Beijing, then spreading to smaller cities and towns. This pattern shows the spread of an idea or innovation from larger, more influential centers down to smaller, less influential locations.

Kentucky Fried Chicken (KFC) Stores Now Exist in Shanghai, China's