In a hot climate, a certain group of people begins to build their homes with very high ceilings so that hot air will rise upward, away from the living space. They also paint their homes white to reflect sunlight away from their houses. In another area 50 miles away, the people start building homes with high ceilings but do not paint their homes white because they consider the color unlucky. This is an example of:

Question

Quizplus · Accepted Answer

This is an example of stimulus diffusion, where a fundamental idea (in this case, building homes with high ceilings to keep living spaces cooler) spreads, but is adapted or modified by those adopting the idea (not painting homes white due to cultural beliefs).

In a Hot Climate, a Certain Group of People Begins