For a successful international retailer, the prerequisite to managing the development of an international network is ___________________.
A) absolute control of the marketing channel
B) exclusive trading areas in each country where the firm is located
C) successful pricing strategies and tactics
D) the creation of a store brand value recognized by foreign consumers
E) establishing a partnership with a local firm in each market where it wants to operate

Question

Quizplus · Accepted Answer

Creating a store brand value recognized by foreign consumers is crucial for a successful international retailer as it helps in building trust and recognition in new markets, which is essential for managing and expanding an international network.

For a Successful International Retailer, the Prerequisite to Managing the Development