The objective of Global Marketing is:
A) worldwide mandates of a single price level which dictates target market selection and marketing mix decisions.
B) centralized decision making that conforms to home country marketing mix decisions.
C) decentralized decision making that conforms to separate target markets for each country.
D) worldwide coordination of all marketing activities such as marketing mix decisions and target market selection.
E) coordination of regional marketing mix decisions and target market selection.

Question

Quizplus · Accepted Answer

The objective of Global Marketing is to achieve worldwide coordination of all marketing activities, including marketing mix decisions and target market selection, to ensure a unified global strategy while also allowing for adaptations as necessary in different markets.

The Objective of Global Marketing Is