The outcome of the global versus local debate in international advertising has been three schools of thought on advertising in another country. Which of the following is NOT one of them?

Question

Quizplus · Accepted Answer

The three schools of thought on advertising in another country are standardization, localization, and combination. Globalization is not listed as a distinct school of thought in this context, as it is often considered an overarching concept that includes aspects of both standardization and localization.

The Outcome of the Global Versus Local Debate in International