A telecommunications company seeks to classify its customers based on their network usage and revenue generated per customer. Which type of goal does this research fall under?
A) exploratory
B) evaluation
C) descriptive
D) explanatory

Question

Quizplus · Accepted Answer

Classifying customers based on specific criteria like network usage and revenue generated is aimed at describing characteristics of the company's customer base, which aligns with the goal of descriptive research.

A Telecommunications Company Seeks to Classify Its Customers Based on Their