A good example of a highly successful and long-running campaign that used ________in a humorous way in some of its executions was the 'Got Milk?' campaign run for the California Milk Processor Board by Goodby Silvstein and Partners between 1995 and 2014.
A) emotional appeals
B) sexual appeal
C) shock appeals
D) fear appeals
Correct Answer:
Verified
Q4: _ stresses the importance of developing virtuous
Q5: _ advertising appeals can create controversy. Charities
Q6: Marketing ethics can be divided into normative
Q7: This branch of ethics stresses the importance
Q8: In many countries, which type of advertising
Q10: The idea that corporations have responsibilities that
Q11: Understanding marketing ethics is not really that
Q12: Supporters of sustainable marketing accept the limitations
Q13: The model of marketing decision-making is the
Q14: Corporations serve a wider range of human
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