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A Good Example of a Highly Successful and Long-Running Campaign

Question 9

Multiple Choice

A good example of a highly successful and long-running campaign that used ________in a humorous way in some of its executions was the 'Got Milk?' campaign run for the California Milk Processor Board by Goodby Silvstein and Partners between 1995 and 2014.


A) emotional appeals
B) sexual appeal
C) shock appeals
D) fear appeals

Correct Answer:

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