An approach to marketing communication in which brands create and disseminate content to consumers with the intention that the content generates interest, engages consumers, and influences behavior is known as:

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Content marketing focuses on creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Unlike traditional marketing, content marketing aims to provide useful information to consumers, not just advertise products or services directly.

An Approach to Marketing Communication in Which Brands Create and Disseminate