Dana conducts a study of the age, sex, and race of people whom advertisers use in their ads. She looked at the ads shown in prime time on four major stations. This is an example of ____________.

Question

Quizplus · Accepted Answer

Content analysis is a research technique used to objectively and systematically analyze the content of communication, such as advertisements, to quantify patterns in communication. Dana's study fits this description as she examines the characteristics of people in ads.

Dana Conducts a Study of the Age, Sex, and Race