Lillian is an account executive at a public relations agency. When her client asks her to pitch a new story to the media, Lillian asks questions to help determine _____________. She knows stories that have more timeliness, proximity, conflict and controversy, human interest, and relevance will make her job pitching the media easier.
A) Monetary value
B) Catchiness
C) Newsworthiness
D) Sizzle

Question

Quizplus · Accepted Answer

Lillian is assessing the newsworthiness of the story because factors like timeliness, proximity, conflict and controversy, human interest, and relevance are key criteria that determine whether a story is likely to be of interest to the media and the public.

Lillian Is an Account Executive at a Public Relations Agency