Sophia creates a blog about food specialties and how to make them at home. In one session she shares a recipe from her grandmother in Italy about making genuine Neapolitan pizza. In the blog, she inserts various links to products she has for sale, like pizza peels, tomato sauce, etc. This is an example of effective ____________.
A) Inbound marketing
B) Outbound marketing
C) Circular marketing
D) Conductor marketing

Question

Quizplus · Accepted Answer

Inbound marketing is a strategy that focuses on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. By sharing a recipe and linking to products for sale, Sophia is drawing customers in with useful content and then offering them products that are relevant to that content, which is a hallmark of inbound marketing.

Sophia Creates a Blog About Food Specialties and How to Make