When PR practitioners produce TV "news" stories, they usually make the stories seem like soft feature items produced by the TV stations that air them.

Question

Quizplus · Accepted Answer

PR practitioners often produce TV "news" stories in a way that mimics the style and tone of soft feature items, making them appear as though they were produced by the TV stations themselves, to ensure a seamless integration into the station's programming and to maintain viewer trust.

When PR Practitioners Produce TV "News" Stories, They Usually Make