Hovland's research revealed that under normal circumstances, where all aspects of the communication environment could not be equal, the mass media's ability to change people's attitudes and behaviors on controversial issues was
A) uniform
B) dependent on education
C) minimal
D) an outcome of the agenda
Correct Answer:
Verified
Q18: Journalist Walter Lippman
A) wrote an important book
Q19: The "magic bullet" concept of mass communication
A)
Q20: The Columbia School
A) discovered the two-step-model
B) emphasized
Q21: Paul Lazarsfeld conducted his panel survey
A) during
Q22: Uses and gratifications research understands the audience
Q24: The concept of priming is closely associated
Q25: The research orientations referred to as the
Q26: Members of the Frankfurt School agreed that
Q27: The Frankfurt School's writings about the corrosive
Q28: Political economists, like Ben Bagdikian, tend to
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