Research that segments the audience based on sensation seeking, conducts focus groups to determine what messages appeal to high sensation seekers, develops PSAs for television based on this input, and airs these PSAs during programs that appeal to high sensation seekers illustrates which theoretical model?
A) Activation Model of Information Exposure
B) SENTAR
C) Theory of reasoned action
D) Social cognitive theory
Correct Answer:
Verified
Q1: Which of the following is not one
Q2: Most of the research on risky health
Q3: The personality trait that makes someone more
Q4: The activation model of information exposure says
Q5: Research that assesses the "match" between a
Q7: Research that focuses on people's beliefs, attitudes,
Q8: Research that assesses a person's sense of
Q9: "I am confident that I could stop
Q10: Zimmerman et al. (2008) increased the sensation
Q11: Surveys of youth show that 20-40% report
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