In choosing an advertising agency, Lycra's marketing managers asked three different agencies to make a presentation about how each would enhance the unique position of the Lycra brand. What do people in the advertising industry call this process?

Question

Quizplus · Accepted Answer

In the advertising industry, a "shootout" refers to a competitive process where multiple agencies present their ideas or strategies to a client, who then selects the best one.

In Choosing an Advertising Agency, Lycra's Marketing Managers Asked Three