In a means-ends chain,the message should be the means that leads the consumer to a desired end state.

Question

Quizplus · Accepted Answer

In a means-ends chain, the message is designed to connect the product's benefits to the consumer's ultimate end state or goal. The message acts as the means to achieve that end state, which could be anything from saving time to improving health. Therefore, the statement is true, and the answer is A.

In a Means-Ends Chain,the Message Should Be the Means That