In the means-ends chain for milk,the calcium content of milk leads to healthier bones,which leads to a display of wisdom and a comfortable life free of osteoporosis.The healthier bones component of the means-ends chain is the:
A) product attribute
B) consumer benefit
C) leverage point
D) personal value

Question

Quizplus · Accepted Answer

The component of the means-ends chain that describes the benefit that the consumer receives from the product's attribute is called the consumer benefit. In this case, the calcium content of milk is the product attribute, and the healthier bones it provides is the benefit to the consumer. Therefore, option B is the correct answer. Option A (product attribute) refers to the characteristic or feature of the product, Option C (leverage point) is a point in the means-end chain where a marketer can influence a consumer's decision, and option D (personal value) is the individual belief or preference of the customer.

In the Means-Ends Chain for Milk,the Calcium Content of Milk