In the means-ends chain for milk,the calcium content of milk leads to healthier bones,which leads to a display of wisdom and a comfortable life free of osteoporosis.The display of wisdom and a comfortable life component of the means-ends chain is the:
A) product attribute
B) consumer benefit
C) leverage point
D) personal value

Question

Quizplus · Accepted Answer

The display of wisdom and a comfortable life represents the ultimate personal value or end goal that the consumer seeks, which is the highest level in the means-ends chain.

In the Means-Ends Chain for Milk,the Calcium Content of Milk