Rational appeals:

Question

Rational appeals:

Quizplus · Accepted Answer

Rational appeals are most effective when viewers are highly involved and willing to pay attention, as they rely on logical reasoning and factual information to persuade viewers. They may not be as effective for low-involvement products or hedonic purchases, where emotions and personal preferences play a bigger role in the decision-making process. However, they are often used for consumer products that require a more thoughtful, analytical decision-making process.

Rational Appeals