The negative side of using comparative ads is in the areas of believability and consumer attitudes.

Name: The negative side of using comparative ads is in the areas of believability and consumer attitudes.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Comparative ads may face challenges in terms of believability as consumers may perceive them as biased or exaggerated. Additionally, some consumers may develop negative attitudes towards brands that use comparative ads, viewing them as aggressive or disrespectful towards competitors.

The Negative Side of Using Comparative Ads Is in the Areas