A fantasy execution lifts the audience to a make-believe experience or beyond reality.
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Q49: The authoritative executional framework works especially well
Q50: Informative executions work best for high-involvement products.
Q54: One major reason companies choose testimonial executions
Q72: In terms of advertising campaign duration, a
Q76: Paid actors or models used in an
Q77: Using celebrities to create a "personality" for
Q224: A physician, dentist, engineer, or chemist endorsing
Q231: An informative execution typically presents information to
Q236: Many authoritative executions include some type of
Q268: In terms of endorsers, celebrities and CEOs
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