One reason for using typical persons as product endorsers is that they are more likely to possess at least an element of all five source characteristics.

Question

Quizplus · Accepted Answer

This statement is false. It is not necessary for a typical person to possess all five source characteristics (i.e. expertise, trustworthiness, likability, attractiveness, and similarity) in order to be an effective product endorser. However, they may possess some of these characteristics to varying degrees, which can still make them a suitable choice for endorsement.

One Reason for Using Typical Persons as Product Endorsers Is