Advertisements using physically attractive spokespeople fare better than ads with less attractive people.This is true for both male and female audiences.

Question

Quizplus · Accepted Answer

Studies have shown that advertisements featuring physically attractive individuals tend to perform better in terms of consumer engagement and product recall, regardless of the gender of the target audience. This phenomenon is known as the "halo effect," in which an individual's physical attractiveness can positively influence how others perceive their intelligence, personality, and other qualities. However, it is important to note that other factors, such as cultural and personal values, also play a role in how people respond to ads.

Advertisements Using Physically Attractive Spokespeople Fare Better Than Ads with Less