The broad categories of message strategies include each of the following,except:
A) cognitive
B) affective
C) conative
D) brand

Question

Quizplus · Accepted Answer

The broad categories of message strategies include cognitive (persuading through rational argument), affective (persuading through emotions), and conative (persuading through action or behavior). "Brand" is not a category of message strategy, but rather refers to the identity and reputation of a specific product or organization.

The Broad Categories of Message Strategies Include Each of the Following,except