The major advantage of using a comparative message strategy is that it:
A) is more believable
B) is good at capturing attention
C) has a positive impact on viewer attitude
D) creates a higher level of brand equity

Question

Quizplus · Accepted Answer

Comparative message strategies are effective at capturing attention because they directly compare brands, making the differences more noticeable to the audience.

The Major Advantage of Using a Comparative Message Strategy Is