Using the hierarchy of effects model to encourage the actual purchase of a product or brand,the best creative message strategies to use would be:
A) affective
B) cognitive
C) conative
D) corporate

Question

Quizplus · Accepted Answer

The conative message strategy focuses on encouraging action and behavior towards purchasing the product or brand. This is the most effective strategy to use in the final stage of the hierarchy of effects model, which is the actual purchase. Affective and cognitive strategies are useful in earlier stages of the hierarchy, while corporate strategies are more focused on building the overall brand image and reputation.

Using the Hierarchy of Effects Model to Encourage the Actual