The media multiplier effect refers to the combined impact of using two or more media is stronger than using either medium alone.

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This statement is true. The media multiplier effect is based on the idea that using multiple media channels (such as television, radio, and print) to promote a message can create a more significant impact than using only one medium. By using multiple channels, the message can reach a broader audience and reinforce the message through repetition, resulting in increased effectiveness.

The Media Multiplier Effect Refers to the Combined Impact of Using