Which individual decided S.O.S Shop Pads should be advertised in magazines,because of the characteristics of the women who buy and use them?

Question

Quizplus · Accepted Answer

The media planner is responsible for deciding which media platforms will be most effective for reaching the target audience. In this case, the decision to advertise S.O.S Shop Pads in magazines because of the characteristics of the women who buy and use them would fall under the media planner's responsibilities.

Which Individual Decided S